Glossary
What is guest sourcing?
Guest sourcing is the process of building a candidate audience for an activation from known contacts, trusted relationships, and relevant new market discovery.
Known and new networks
The process can begin with CRM records, prior guests, and team knowledge, then extend to people or accounts that match the same audience logic but are not yet in the database.
A qualified universe
Sourcing is distinct from final selection. It creates a reviewable pool with a reason each person may fit before the team prioritizes and approves the list.
Common questions
Frequently asked questions
How is guest sourcing different from guest ranking?
Guest sourcing builds the candidate universe. Guest ranking prioritizes candidates against the criteria and goals for a specific activation.
What should a sourcing brief include?
A sourcing brief can include the activation objective, target roles, account profile, market, relationship considerations, and practical constraints.
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